Fashion technology is like an underwater part of the iceberg. The attention of the public was not attracted to them, however, the whole structure is being held on them. With technological progress, the underwater part is more and more confidently rising to the surface, organically complementing the structure and occupying its niche in the fashion industry.
Just as synthetic materials and a person’s flight into space determined the main trends of fashion in the 1950-1970s, the development of IT technologies makes a revolution in fashion now. We bring to your attention 10 examples of an interesting combination of modern technologies and fashion.
Self -cleaning costumes of Indochino took care of the male rest, creating a collection of costumes The Ultimate Tech. Thanks to the use of waterproof and staining materials, costumes allow not to worry about the spilled coffee or adverse weather conditions. With them you can forget about such troubles as folds and an unpleasant smell. In addition, costumes have a Smart Pocket, which allows you to work directly with a mobile phone without taking it out of trousers.
Musical sneakers have developed Magalizer sneakers, which have every chance of becoming a dream of Break Dansers and musicians, because they “voiced” your movements and allow, in the literal sense, to create music. They were created in collaboration with the French programmer Didier Brown, who is better known to work on innovative solutions.
The presentation of the sneakers took place back in 2011, but so far Adidas has not launched Megalizer into mass production. Obviously, the technology is only at the next stage of refinement.
Rapidprototypedshoedat designer Marloes Ten Bhömer created shoes using a 3D printer. Rapidprototypedshoe are manufactured using technology, which provides for layering of photopolymeric materials, which are hardened under the influence of ultraviolet rays. First, shoes are modeling on a computer, and then “printed” on a 3D printer. Each pair can be made by individual order. In addition, the details of the shoes that were worn out or damaged are easy to replace.
The concept was presented in 2011 as part of the exhibition of Mechanical Couture-Fashioning AW Order, dedicated to the interaction of technology and fashion.
Google Glassgoogle Glass No need to represent. One of the most innovative projects of our time (of those that are available to the public in mass production) have been written repeatedly. However, a new wave of conversations about “smart glasses” was provoked by the fashion industry.
About the photo session of Stephen Klein “Google Glass and a Futuristic Vision of Fashion” for the September number of Vogue, probably everyone has heard everything. The main thing is that the photographer is noteworthy – futuristic silhouettes and rich colors of clothing, and Google Glass is presented as a regular accessory. This is the main idea of the photo shoot: in a few years, new technologies will become so common that it is to stand out from the general image, and will become its addition, a functional accessory.
This is not the first acquaintance of Google Glass with the fashion industry. Spring collection of 2013 Diana von Fürstenberg impressed all the fashionistas precisely thanks to Google Glass. With the help of Google Glass, the designer created a mini-film about her collection, showing a backstage process of preparing for the Fashion Week, and even released models with glasses for the podium.
Galaxy Gearvas for “smart glasses” for the first place in the niche of fashion accessories are fighting “smart watches”. The South Korean giant Samsung presented Galaxy Gear – “Smart Watch”. In addition to the technological characteristics that you can read about here, they were presented as a “style icon” and a “cult item of fashion”.