The famous Japanese brand Hello Kitty and Swarovski jewelry manufacturer presented a joint creation. However, so far the circulation of the jewelry is very and modest.
The well -known animated character Hello Kitty has long become a kind of fetish of the fashion industry. It adorns stylish clothes, accessories and even stationery. The birthplace of a pretty white cat is Japan, however, they, perhaps, did not suspect what popularity the brand was gained over time. At least for the creator of Hello Kitty Sintaro Tsuji, who introduced the public to the cartoon office in the distant 1974, this certainly was a surprise. Currently, the brand gives a stable profit in the amount of more than a billion dollars a year and successfully cooperates with world -famous brands. The Circle of “Friends” Hello Kitty recently got a chic jewelry manufacturer – Swarovski. As a result of the productive cooperation of jewelry and Swarovski earrings, wholesale will soon be available to the largest decoration sellers. And the first to joint work by designers from Japan and Austria was appreciated by visitors to the Hell for Hello Kitty exhibition in Tokyo. Swarovski Hello Kitty jewelry sparkling 20,000 crystals were nevertheless sold by a very modest circulation: out of 88 copies, only 9 cats were available for implementation, which clearly disappointed the collectors. The proceeds from the sale of funds, and this is $ 14,500, the company’s management plans to put on charity, in particular, to assist the victims of the earthquake in the Land of the Rising Sun.