Currently, there are many brands of stylish and fashionable clothing that offer consumers to clothing, shoes and accessories for all occasions. At the same time, such a brand as Pepe Jeans deserves special attention. It is worth mentioning that it was founded in 1973. Compared to other brands, this company is relatively young. However, despite this, for a relatively short existence, the company’s products managed to win the hearts of many consumers in more than 60 different countries of the world, remaining in demand and popular to this day! Nitin Shah became the founder of the company, later two of his brothers joined him: Arun and Milan. Initially, they launched a small production of jeans in the famous place of British informal youth – in the Portobello market in the west of London. Here, the manufacture of products was made, which was given a short, memorable and capacious name – Pepe Jeans. The success was so stunning and instant that in 1975 the brothers open their first store on Kings Road, and then their own warehouse with office rooms. To the age category, for which the products manufactured by brothers – youth from 19 to 35 years old. Focusing products on people with an average income. Today, traditionally twice a year, new collections of clothing, shoes and other accessories are produced, which are in constant demand among numerous fans of such a brand. Starting exclusively with jeans for representatives of informal youth, they quickly developed production, including products such as T -shirts, skirts, sweaters, jackets, shirts, as well as shoes and all kinds of accessories. At certain moments, the company’s persons were such famous personalities as Christiano Ronaldo, Casta Leticia and others. As mentioned above, PEPE JEANS brand products quickly gained popularity. At first it was the UK, and then the brothers decided to expand the circle of marketing their products. So, clothes appeared in the USA and European countries. In 1992, the company represents its logo and a slogan: Strength with Age, which is translated as “stronger with age”. At the moment, the products manufactured under the brand are one of the in demand and known in many countries of the world. Products included in fashion and modern collections can be found on celebrities. These include Kate Moss, Jason Prostli, Sienna Miller, Natalia Vodianova, Fernando Torres and many others. A kind of guarantee of the success of such a brand is London’s fashion. London is a city that dictates the most modern trends and trends, necessarily becoming in demand and popular among a huge number of people who want to look stylish, modern and beautiful! In addition, the brand collections use original and brave combinations of fabrics, styles, styles and colors. All this leads to the fact that the company’s products always remain in leading positions, having a lot of fans and admirers who are tired of all the novelties offered by this brand. Now Pepe Jin is known in Russia. Buying clothes, shoes and accessories are not difficult. They are implemented in specialized branded stores, boutiques and salons. Here everyone will find for themselves exactly what will ideally satisfy both their own taste preferences and fashion trends and trends that exist today.
