Residents of Europe this season refuse such expensive purchases as fur coats and fur caps. According to statistics, this year, compared with the past, the number of sales of fur products decreased by a third.
According to experts, European fashionistas switch to more practical and cheaper clothes, because it is more convenient and much cheaper.
But sellers of minks and chinchillas decided to fight the problem radically, they immediately announced 50% discounts even before the onset of cold weather! New collections are not gaining great hunting, because owners of fur salons endure unheard of huge losses – and do not want to take risks.
In turn, marketers say that sales in Central and Eastern Europe are falling due to deterioration in the purchasing power of the population. So, as Europe is threatened by the next wave of crisis, Europeans are ready to save on the sake of maintaining funds “for a rainy day”.
“We can see a tendency to fall in sales of fur products compared to last year. But whether such a situation will last until the end of the year – we do not know, because the situation can radically change. This is not to say that sales are generally critically low, but we expected the best results, ”says the seller-consultant of the famous fur salon.